Why should you bother with Reddit? Like Digg or StumbleUpon, getting on Reddit’s frontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long-term reader base for your blog.

After social news site Reddit went open-source in June, this was a logical next step: letting members take the code and import it to their own sites, creating social-news hubs of their own.