But by far the HIPPEST thing about the new THOH episode? Simpsonizing the addictive Mad Men opening credits.

When Yahoo finally debuted its display-ad platform in a press conference here on Wednesday, CEO Jerry Yang and president Sue Decker had an unusual guest on hand: actor Jon Hamm, who plays '60s-era advertising exec Don Draper on the critically acclaimed drama Mad Men.

It looks like wiser heads--or at least those who could be made to recognize a great PR opportunity--have prevailed at AMC.