Since the advent of the DVR, sports are about the only thing I watch live on TV. So the Olympic Games have reintroduced me to the TV commercial, something I've managed to avoid outside of college football season and the occasional Braves game. And the quality of music has been a pleasant surprise (even a crappy beer like Bud Light—or Bud Light Lime—has the sense to use Santogold). Here are the best songs in commercials running during the Olympic Games:
10. Target - Enur featuring Natasja - "Calabria"